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About Infinity Stays

We take on fewer properties than we’re offered.

Running short lets since 2021, with 100+ properties managed or co-managed along the way. Taking every property offered is the easiest thing in this industry to do, and the reason most owners have a bad story about a previous agent.

Two black front doors between white columns in west London

Our track record

Includes properties run under owners’ and other operators’ own booking accounts.

What happens when a management company grows too fast

Nobody notices for about six months. Then the cleaner is doing four turnarounds in a day and cutting corners on the fourth. Messages take a day to answer instead of an hour. Nobody’s looked at the pricing calendar in a fortnight. Reviews drift from 4.9 to 4.6, and the drop in bookings arrives two months after the drop in standards.

That isn’t bad luck, it’s arithmetic. So we add properties at the speed we can actually run them, which sometimes means telling a good owner we’ll come back to them next quarter. Every property we’ve taken on is one we can describe from memory.

A year of growing too fast

About six months inTwo months later

StandardsBookings

Illustration of the pattern described, not data.

Taking on a property that can’t perform ends with an owner disappointed in us.

We turn down more properties than we take

We’ve assessed and underwritten 200+ properties, and turned many of them down. That isn’t about seeming exclusive.

We say no when the numbers only work in July and August. When the lease or the freeholder doesn’t genuinely permit short lets, whatever the seller’s agent claims. When there’s no local cleaning cover we can use or build. And when an owner wants a figure we don’t believe the property can earn, better an awkward conversation now than a shortfall every month for a year.

We’re just as selective about who we work with

Georgian living room with tall arched doors onto a garden square, in one of our apartments

The company isn’t new, and neither are we

Since 2021

running short lets

10+ years

between the people running it

Infinity Stays has been running short lets since 2021. The company behind it, Infiniti Properties Group Ltd (company no. 13157101), was incorporated that January and has traded in short lets ever since. Between the people running it there’s over ten years of this: properties run, guests handled, seasons priced, refurbishments delivered, and a fair number of expensive lessons paid for in other people’s businesses before this one.

That’s the part that matters when something goes wrong at 11pm on a bank holiday. Nothing about a property surprises us for the first time.

A balcony table at dusk outside one of our apartments

This runs on relationships, not adverts

Almost everything good that’s happened to us came through someone who already knew us. Owners who moved a second property across. Agents and landlords in multiple cities who call us before a property reaches a portal. Investors who came back for a second purchase.

That’s a slower way to build a company, with one useful side effect: we can’t afford a bad outcome. There’s no flood of new enquiries to hide a poor month behind. The only way this works is if the people we’ve already got would recommend us, so that’s the thing we manage to.

Where we’ve actually done this

London and Manchester today. Before that, properties in Leeds, Sheffield, Nottingham and Liverpool: four markets that behave nothing like London and taught us more than London did. We’ve also co-managed units in Reading. We source through agents and landlords in Birmingham, Oxford, Brighton, Bristol and Cambridge, and most major UK cities.

Today

  • London
  • Manchester

Before

  • Leeds
  • Sheffield
  • Nottingham
  • Liverpool

Co-managed

  • Reading

Sourcing

  • Birmingham
  • Oxford
  • Brighton
  • Bristol
  • Cambridge
See where we operate
London at golden hour from the balcony of an apartment we operate

If that sounds like how you’d want your property run

Send us the address. You’ll get a straight answer about whether it’s one for us, including if it isn’t.

Or call us directly on +44 20 4525 8152

Request a property assessment